Friday, 7 October 2011

Tweed Runs go American - and corporate

Tweed Runs are launched in New York City. And they appear to be sponsored by Ralph Lauren.

Being a big stodgy, Lord Bassington-Bassington is a bit unsure what to make of this. Is this a good thing, or not?

On the one hand, it is good that Tweed Runs spread out like the splendid idea that they are. It is also good that the joys of tweed are spread to people that would otherwise be in danger of wearing streetwear.

And it must be said that Ralph Lauren's Rugby collection, which is showcased at the Tweed Run, contains some glorious pieces of clothing.

Such as these tweed slippers. Perhaps His Lordship has finally found the slippers of his dreams?

On the other hand, it is a little sad that global fashion houses get in on the act, as Lord Bassington-Bassington does tend to agree with critiques of these companies' business practices.

Thanks to Mr. Kvant of Scania for the tip!


  1. Typical Americans, always business ;)

    Yes, those slippers looks great!

  2. You're right, there is something very American about this development. Now, don't get me wrong, there is nothing wrong with business per se, and in many ways I admire the entrepreneurial spirit of the Americans, but one doesn't have to be a disciple of Adorno to yearn for pockets of culture beyond the normal market economy.

  3. Love it or hate it, I can't decide either! I think you would look smashing in those slippers though!

  4. The problem is that the slippers are sold out in sizes that would fit me. Sigh. It seems I'll never find the perfect slippers.

  5. That might explain why Stockholm Tweed Run has been forced to change its name... well, I'll be just as happy to participate in Stockholm Tweed Ride instead!

  6. Tweeds and vintage bicycles by any other name...